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Clothing store Primark heads to America!

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The budget clothing retailer is set to open its very first US store with a 70,000 sq-ft space in Boston. Further negotiations are currently underway to open more shops in the US by mid-2016.

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After extensive research, it has been decided to take the Primark concept to consumers in the USA

- Associated British Foods

Primark is a much-loved budget retailer, with over 250 shops in Europe alone. Having experienced amazing growth over the last 10 years, it has now been announced that owners Associated British Foods will be setting up shop in America with more than one store opening in the North East by mid-2016. In 2005, the Littlewoods chain was bought for £409m with 40 stores retained. 2006 saw Primark opening in Spain, with spaces in the Netherlands, Portugal, Germany, Austria and France following soon after. The largest store in the world (so far) is in Manchester standing at a whopping 155,000 sq-ft!

This announcement follows half-year financial reports for Associated British Foods, who’s profits rose by 4% in the 24 weeks to March 1st. The expansion to the US will undoubtedly see an even further profit rise, thanks to Primark’s diverse range of specially made merchandise. 

This announcement follows half-year financial reports for Associated British Foods, who’s profits rose by 4% in the 24 weeks to March 1st. The expansion to the US will undoubtedly see an even further profit rise, thanks to Primark’s diverse range of specially made merchandise. 

What’s New at Primark

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primark

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Fashion Designers create mother-and-child dresses for Born Free

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Victoria Beckham, together with Alexander McQueen, Celine, Chloe and many others, will be creating gorgeous mother-and-child pieces for the Born Free charity

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22 of some of the fashion industry’s biggest names are coming together to support the Born Free charity with a fantastic collection of exclusive pieces for mothers and their children. Victoria Beckham is joined by the likes of Gisele Bundchen, Isabel Marant, Marchesa, Marni, Prada, Stella McCartney and Vera Wang who will also be creating special pieces for the cause.

The matching mother-and-child pieces are modelled by Vogue cover beauty Sasha Pivovarova and her daugher Mia, along with Karolina Kurkova and Doutzen Kroes with their children. The clothing and accessories collection is available to buy today. Critically acclaimed African artist Wangechi Mutu has designed the Born Free prints for the exclusive collection.

Born Free is a private-sector-led charity with one goal: to end the transmission of HIV from mothers to children. The charity hopes to achieve this incredible goal by 31/12/2015. 700 children are infected with HIV everyday and 98% of these cases are totally preventable. Just 1 pill a day can prevent a child from being born with HIV. From 2009 to 2012 there was a 35% decrease in the number of new HIV infections, a fantastic success that Born Free are determined to continue with the help of influential designers. Victoria Beckham travelled to South Africa earlier this year to see the charity’s work in person, and she is now fully involved in the mini-me dress collection.

This is a truly amazing campaign, so visit ShopBop now and take a look!

#JoinBornFree

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Mary Katrantzou collaborates with Adidas

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In a string of designers collaborating with high street giants, Mary Katrantzou has announced that she will be working with Adidas for the foreseeable future.

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Mary Katrantzou and Adidas have unveiled their new, long-term union and plans for a collaboration on both clothing and footwear. Reports suggest that the collaborative work will launch in November 2014, a new relationship that follows news of Pharrell William’s, Raf Simon’s and Stella McCartney’s union with the American sportswear brand.

I’m really excited to be working with Adidas…I grew up, like so many other kids around the world, wearing Adidas sneakers and I’m really excited about bringing my vision to such a global brand. They have a fantastic heritage and their ability to innovate…makes them the perfect partner”

- Mary Katrantzou

Dirk Schoenberger is the global creative director of the style division at Adidas Sport, and is unsurprisingly ecstatic about the string of collaborations his brand is embarking on.

The collaboration…merges exceptional talent of one of the most interesting designers of today and a company that embraces many different cultures from sports, pop, music and fashion…I admire Mary’s extraordinary sense of printing techniques, colours and silhouettes that will bring another amazing new aesthetic to the Adidas Originals women’s collection

- Schoenberger

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We can’t wait for the unveiling of this new collaboration. However, Pharrell’s collection will be ready for Summer 2014, so there is plenty to keep our minds and wardrobes busy!

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Sports Illustrated Swimsuit: Casting Calls 2015!

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Casting Calls for Swimsuit 2015 have begun! Over the coming months SwimDaily.com will be bringing you a sneak peek of some of this year’s Swimsuit hopefuls. We take a look at the selection so far!

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Sports Illustrated Swimsuit entertains over 70 million people annually via their popular print magazine and the SI.com/Swimsuit website plus tablet editions, mobile apps and live events. Now, Sports Illustrated Swimsuit are casting for their 2015 edition and so far the competition is seriously heating up!

 Sports Illustrated Swimsuit has shaped the careers of many supermodels since 1964. Most notably, the popular publication has made the careers of Heidi Klum, Kathy Ireland, Tyra Banks, Cheryl Tiegs, Marisa Miller, Elle Macpherson, Rachel Hunter, Bar Refaeli, Brooklyn Decker and, more recently, the gorgeous Kate Upton.

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Here is our round up of some of the most promising hopefuls so far!

Stephanie Bertram Rose

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Stephanie Bertram Rose is an incredible Belgian model with a variety of different looks. She photographs beautifully for street-style shots, editorial shoots and fashion magazines alike and we think her swimsuit pictures would be absolutely gorgeous! At just 19 years old, Stephanie already has 5 years experience and has worked with Primark, Forever 21 and New Yorker.

Casie Chegwidden

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21 year old Casie Chegwidden beat Lindsay Lohan to a promotional film for a lingerie brand, entitled ‘Miss Filthy Gorgeous’. And gorgeous she is! Casie is well known for her fun loving, spontaneous nature…perfect for Sports Illustrated?

Terese Pagh

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Brazilian model Ana Carolina Jorge is a true free spirit and a fabulous model. Ana is 23 years old and has 5 years experience working with Elle Brazil, Cosmopolitan, GUESS Europe and Beach Bunny Swimwear. Sports Illustrated would be a fantastic addition to her ever expanding portfolio!

Ana Carolina Jorge

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22 year old Terese Pagh is from Copenhagen in Denmark and already has 1o years experience! The blonde beauty has worked with Guess, Dazed & Confused, Victoria’s Secret and L’Oreal. Terese has her own company, ORE Apparel, and never leaves the door without her very own iridescent jewellery.

Hailey Clauson

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19 year old Hailey Clauson from California has an amazing resemblance to Brigitte Bardot, and has even shot a Bardot-inspired shoot in the past. Hailey has already build a fantastic portfolio through working with Jeremy Scott, Beach Bunny, Vogue Italia and i-D Magazine to name but a few. We love her classic California vibe, perfect for summery swimsuit shots!

Who do you think should be chosen for Swimsuit 2015? Stay tuned for the results!

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The Victoria Secret Angels come to London!

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The Victoria’s Secret catwalk show, one of the biggest events on the fashion calendar, is taking place in London this year. Adriana Lima and Candice Swanepoel announced the news earlier today.

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Adriana Lima and Candice Swanepoel revealed this morning that the Victoria’s Secret catwalk will be taking place in London this year. The two Angels joined marketing director Ed Razek to announce the move at the brands store on Bond Street. The date of the show has also been revealed: December 2nd at Earl’s Court.

The Angels have island hopped before, with the show being held in various cities around the world including Cannes and LA. Victoria’s Secret have been hoping to come to London since 1998 and, now that the brand has six stores in the UK, it feels like the perfect time. We couldn’t agree more!

The Victoria’s Secret show is the biggest fashion show in the world, for sure…It will be amazing to bring the show to London. I love it here. Especially the shopping!

- Adriana Lima

The industry will be waiting with baited breath for the upcoming fashion extravaganza, and will also be waiting excitedly to hear if Cara Delevingne will be joining the Angels. Ed Razek has reportedly asked the sensational model to save the date, so only time will tell! The show will feature fantastic, musical performances as well as pink carpet interviews and an exclusive, behind-the-scenes look at the fashion show itself.

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victorias secret

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Roland Mouret designs for Banana Republic

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Its been an exciting week for designer collaborations! It was only announced yesterday that Alexander Wang will be designing for H&M, and now French designer Roland Mouret is collaborating with Banana Republic.

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Following the news that Alexander Wang is designing a collection for H&M, it has now been announced that Roland Mouret is creating a 25 piece collection for Banana Republic. Available in August 2014, the collection will feature a gorgeous mixture of skirts, trousers, tops and dresses in a muted, classic colour palette. Mouret’s dresses in particular, now his trademark, will undoubtedly be the most popular and start at just $165!

But, the collection won’t just be a copy of his own label’s pieces. The designer was inspired by Banana Republic’s unique Sloan bi-stretch cotton fabric:

It’s not a copy of my clothes in a less expensive version, but the experience of a fitted dress for the Banana Republic customer.

- Roland Mouret

Roland is an incredibly well known French designer, celebrated for his ‘Galaxy‘ and ‘Moon‘ dresses. His Spring 2006 collection received critical acclaim, with A-listers everywhere rushing to be seen in his sensual Galaxy dress. His Moon dress was made famous by Victoria Beckham, who he later partnered with to create a capsule collection of Little Black Dresses.

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Alexander Wang to design for H&M

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Alexander Wang is the latest designer to join the H&M family with an exclusive collection especially for the highstreet giant.

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It has been confirmed that Alexander Wang will be the next designer collaborating with H&M. Alexander Wang, who is also the creative director at Balenciaga, joins designers including Isabel Marant with a highly anticipated collection for the highstreet chain. The new collection will include pieces for both men and women as well as a selection of his infamous accessories. The news was unveiled via the designer’s personal Instagram page over the weekend.

Wang’s Instagram page hosted a video featuring a basketball scoreboard with a countdown to the ‘Wang X HM’ launch. The collection is also being advertised at Coachella festival this month.

‘I am honoured to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to pushing boundaries and set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.’

- Alexander Wang

Wang joins fellow pirational designers including Karl Lagerfeld, Versace, Matthew Williamson and Isabel Marant, who designed a collection in November 2013.

The Alexander Wang collection will be unveiled on November 6th 2014.

‘Alexander Wang is one of the most important voices in fashion today. He understands exactly what people what to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year.’

- H&M’s creative adviser Margareta van den Bosch

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Versace for H&M

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Matthew Williamson for H&M

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Sonia Rykiel for H&M

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Lupita Nyong’o: Best Fashion Moments

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Ever since we saw Lupita in 12 Years a Slave, the whole world has fallen in love with the Kenyan beauty. Ever since her acting breakthrough, both the fashion and beauty industries have been in competition to steal her for every campaign and magazine shoot possible!

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Lupita was born in Mexico and grew up primarily in Kenya. She attended college in the United States and graduated from Hampshire College with a degree in film and theatre studies. Always a lover of drama and the arts, Lupita went on to work with the production crews of many films including ‘The Constant Gardener’ with Ralph Fiennes who remains the young starlet’s inspiration to continue her acting career.

Her breakthrough role in Steve McQueen’s ’12 Years a Slave’ (2013) received amazing reviews, firmly placing Lupita in the spotlight. She won Best Supporting Actress at the Golden Globes and became the sixth black actress to win the Academy Award for Best Supporting Actress, plus the first Kenyan actress to win an Oscar. Lupita has appeared on several magazine covers, including Dazed & Confused, Harper’s Bazaar and Marie Claire. 2014 has proved incredibly exciting too, having been chosen as one of the faces for Miu Miu’s Spring Campaign and the new face of  Lancôme.

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Lupita has incredible fashion sense, and is often seen in classic, elegant gowns from the likes of Giambattista Valli, Ralph Lauren and THAT Prada Oscars dress. We take a look at some of her best fashion choices.

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Lanvin

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Peter Pilotto

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Christopher Kane

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Prada

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Ralph Lauren

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Game of Thrones Cast: Fashion On Set and On The Red Carpet

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With season 4 well under way, Game of Thrones is officially back with plenty of new fashion fans swooning over the incredible costume designs from Michele Clapton. Each character has gained critical acclaim as actors and actresses, with many being catapulted into the fashion spotlight. We take a look at their best fashion moments, both on set and on the red carpet.

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Lena Headey

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Kit Harington

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Emilia Clarke

The whole world is going crazy for Game of Thrones. From sword fights, epic battles and dragons to steamy love affairs we can’t get enough of this epic fantasy. What’s more, Michele Clapton’s gorgeous costume designs have had the fashion industry obsessed from the beginning. The ‘G.O.T Runway’ Tumblr account, curated by Zana Bayne, gives a nod to the editorial brilliance exhibited throughout the show and cleverly matches medieval fashion with modern pieces seen on the catwalks today.

We’ve been seriously impressed by some of the red carpet styles seen on the Game of Thrones cast. From Jenny Packham and DKNY to Temperley and Dior, we take a look at our favourite off-set fashion moments.

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Emilia Clarke looks absolutely stunning in this red, Ralph Lauren gown. Her beautiful shiny locks finish off the bold look perfectly

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We love the dramatic elegance of Lena’s Alessandra Rich gown and it’s great to see Lena tapping into the strength of Cersei’s character!

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Natalie looks jaw-droppingly different from her on set character Margaery. Her Marios Schwab dress demands attention and we love the quirky hair-do

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Sophie looks classic and elegant in this Dolce & Gabbanna gown accessorised with an embellished clutch bag and a low slung side-pony

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Clashing prints are modern and daring and this Temperley dress worn by Rose is a fantastic example of exactly how to mix it up in style

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Maisie may only be a young teenager, but she certainly knows how to glam up with this elegant white gown and popping red lipstick.

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This fashion forward look from Michelle encompasses classic chic and we particularly like the quiff hair-do!

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Emilia Clarke pays tribute to her Game of Thrones character in this dazzling blue Victoria Beckham gown.

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Gwen is amazingly fierce both on set and on the red carpet. This monochrome piece from Giles says it all, topped off with a gorgeous pair of gold heels

And not forgetting the men…

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Want to read more about Game of Thrones fashion? Check out our article discussing the signature looks of key Game of Thrones cast members